Times New Viking - Rip it Off (2008)
"What the fuck IS this shite?"
"Is the car radio broken?"
"Is this a tape? It sounds completely mangled"
"Why can't you go on itunes and pay to download albums at 320bps you scabby bollocks?"
When 'Rip it off' came out a couple of years ago (and when I was somehow a better writer, it seems) I decided that
Teen Drama was my third favourite song of the year. I also decided that its mother album, Times New Viking's 'Rip it off', was patchy. I reckon I was right about Teen Drama, but as for 'Rip it off' being patchy? No sir. In retrospect, I gladly admit massive margins or wrongheaded judgement on these lads (and Beth). 'Rip it off' isn't patchy. In fact, it's a flippin' masterpiece of a sort. A great cracked monument to the lo-fi revival which emerged in American indie-rock over the last few years, 'Rip it Off' juts confidently from what already looks like dated midden of mediocre, flyblown bands who misguidedly valued form ahead of content in a genre where, to succeed, you need some solid gemstones of songs before you can go about coating them in interesting layers of textured crud. In music, there's not much artistic merit in polishing a turd but, as Times New Viking prove, in some cases it might be worth smearing a few interesting streaks of muck over something that shines.
And what about the received wisdom that said record sounds rough as chips? Um, yes, I can't argue that point, it really does sound rough as fuck, or "challenging" if you like euphemisms. For me, parts of 'Rip it off' initially sounded blasted and corroded beyond sense. So much so, that, in spite of my former teenage self's long nursing at the gritty teat of Guided By Voices' utterly treble-destroyed opus 'Vampire on Titus' (and that is saying something), I could barely listen to more than half of this album at first without juddering and switching it off at some overwhelming accidental crescendo. Yet, even at that stage, entry level tracks like 'My Head' and 'Drop out' had me snared. Those songs are just too classically catchy to dismiss as unfocused noise. They are gleaming, gleeful, if slightly imperfect, nuggets in the rough, the taxonomical brethren of songs by The Clean, The Strokes, Guided by Voices, or, indeed, by any great guitar band manufacturing short, sharp tunes regardless of their 'fidelity'. These are the sort of songs that can beat me (a tone-deaf guitar retard) into a fetal state of blissful admiration.
Competing with these big melodies, of course, is the production. The other major layer of 'Rip it off' is what one of my friends calls a "deliberate coat of affected shit", a layer which probably proves a harsh mistress for anyone approaching the album for the first time. He's right about one thing, the 'coat' is a deliberate type of racket, albeit one that sounds miraculously unplanned during some of the album's most sublime moments. However, after my relatively quick submission in the face of the production's harsh heft, I figured that none of the trio's musical tricks betray affectation or deliberately cynical perversion. On 'Rip it Off' Times New Viking are not trying to spoof the listener by howling into busted microphones for a wheeze or playing on gnarly equipment for some sort of arty hoot. No - they are trying to create a work of raw (and noisy) merit, and more or less succeeding. They are experimenting with their music in such a way that the fucked-up fuzz, the obliterated guitar and the overdriven voices become an added layer of instrumentation, a truly fascinating thickening of a soup that was rich enough to begin with.
In fact, in spite the album's bumper crop of huge hooks, I doubt that 'Rip it off' could have been recorded any other way without sounding like a neutered pup in comparison to the artifact Matador released. As it stands, it's an uncompromising beast of an album, a seething, textured, Mr Sheen-resistant lump of dirty, uncompromising pop.
MP3: Times New Viking-
The Early '80s